The purpose of this paper is to identify the types of value that arise in the shopping context and the factors that determine it, as well as to present consumer attitudes towards the value generated by experiential marketing activities. The paper presents the results of five focus group...

Over the Great Recession real wages stagnated and unemployment increased. Concurrently, food prices rose sharply, outstripping growth in food expenditure, and leading to a reduction in calories purchased. This has led to concern about rising food poverty. We study British households to assess...

Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of...

Though the Indian retail industry contributes (14 percent of GDP) to the growth of the economy and employs about 42 million people, organized retailing accounts for just 4-5 percent. Food and grocery constitutes 54 percent of the retail market. Noticing the huge growth potential, a number of...

Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of...

Today`s retail environment is characterised by new, store and non-store, retailing formats, a wide range of new products, the use of new information and communication technologies and, consequently, the changing customer behaviour. Catalogue retailing is a non-store retail format that has a long...

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...

This paper provides an exploratory review of the extent to which the UK's retail industry is employing social media, specifically Facebook, to communicate their sustainability aspirations, commitments and achievements. The paper begins with an outline of the development and characteristics of...

Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of...