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An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK

Yamoah, Fred A. - In: International Review of Management and Marketing 4 (2014) 1, pp. 13-23

The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to … what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research … and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis …

Persistent link: https://www.econbiz.de/10010734741

PREPAID TELECOM CUSTOMERS SEGMENTATION USING THE K-MEAN ALGORITHM

Mihai-Florin, Bacila; Adrian, Radulescu; Ioan, Marar Liviu - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1112-1118

The scope of relationship marketing is to retain customers and win their loyalty. This can be achieved if the companiesâ€(tm) products and services are developed and sold considering customersâ€(tm) demands. Fulfilling customersâ€(tm) demands, taken as the starting point of relationship...

Persistent link: https://www.econbiz.de/10010607247

A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District

Szakal, Zoltan - In: Studies in Agricultural Economics (2009) 109

Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing...

Persistent link: https://www.econbiz.de/10005064394

CARACTERÍSTICAS DE LOS CONSUMIDORES PROPENSOS A LAS PROMOCIONES /

Martinez Salinas, E.; Montaner Gutiérrez, T - In: Investigaciones Europeas de Dirección y Economía de … 10 (2004) 3, pp. 37-43

Este trabajo intenta profundizar en las características del consumidor que condicionan su respuesta ante las promociones de ventas. Para comprender la respuesta ante las acciones promocionales se han considerado tanto los beneficios como los costes que puede obtener un consumidor al comprar un...

Persistent link: https://www.econbiz.de/10010603614

Ethical Objections to Fairtrade

Griffiths, Peter - In: Journal of Business Ethics 105 (2012) 3, pp. 357-373

Persistent link: https://www.econbiz.de/10010868197

Fairtrade, certification, and labor: global and local tensions in improving conditions for agricultural workers

Raynolds, Laura - In: Agriculture and Human Values 31 (2014) 3, pp. 499-511

-party certification. Fairtrade, one of the most popular third-party certifications in the agro-food sector, is currently expanding its … produced by hired labor enterprises. My analysis reveals how Fairtrade’s engagement in the hired labor sector is shaped by the …, and concerns for societal wide benefits. At the global level, these tensions shape Fairtrade’s global standard setting as …

Persistent link: https://www.econbiz.de/10010950530

Criteria for Responsible Business Practice in SMEs: An Exploratory Case of U.K. Fair Trade Organisations

Moore, Geoff; Slack, Richard; Gibbon, Jane - In: Journal of Business Ethics 89 (2009) 2, pp. 173-188

Persistent link: https://www.econbiz.de/10008578044

The Role of Social Capital in the Success of Fair Trade

Davies, Iain; Ryals, Lynette - In: Journal of Business Ethics 96 (2010) 2, pp. 317-338

Persistent link: https://www.econbiz.de/10008678479

Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel

Hoffmann, Angela; Loy, Jens-Peter - In: Journal of International Agricultural Trade and Development 59 (2010) 4

Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb gekennzeichnet. Hinweise für … deutschen Lebensmitteleinzelhandel sind jedoch häufig große Preisdifferenzen bei gleichen Produkten zu beobachten, die unter …

Persistent link: https://www.econbiz.de/10011143132

A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS

Olearius, Gotz; Roosen, Jutta; Drescher, Larissa S. - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2011

German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The...

Persistent link: https://www.econbiz.de/10009326488