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Il ruolo della comunicazione nella relazione consumatore-insegna commerciale
Gabrielli, Veronica
;
Balboni, Bernardo
;
Grappi, Silvia
- In:
MERCATI E COMPETITIVITÀ
2007/2
(
2007
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10010876202
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Componenti valutative e comportamentali della fedeltà al punto vendita
Galli, Giovanna
;
Gabrielli, Veronica
;
Martinelli, Elisa
; …
- In:
MERCATI E COMPETITIVITÀ
2006/1
(
2006
)
1
Persistent link: https://www.econbiz.de/10010560462
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