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Purpose – To introduce the presumed cultural similarity paradox as a possible explanation for the findings that adjusting to a culturally similar country is just as difficult as adjusting to a culturally dissimilar country. We provide a conceptual framework, enabling further understanding and...
Persistent link: https://www.econbiz.de/10010814647
The article discusses real and potential communication problems caused by cultural differences between the representatives of various national business cultures. No doubt that in addition to the ability to overcome the language barrier business associates should prepare thoroughly so that they...
Persistent link: https://www.econbiz.de/10010857459
Persistent link: https://www.econbiz.de/10008552494
The present article has as a starting point the phenomenon of globalization, so debated worldwide today. Along this … work, we have tried offer a departure point, motivated of what the phenomenon of globalization means in economical context …. Thus, we debate problems of major interest like: acceptances of the word “globalization”, multiple influences exerted by …
Persistent link: https://www.econbiz.de/10011191412
enters a new historical stage called transition, a period marked by the phenomenon of globalization. This paper circumvents … the problem of globalization in post-communist Romania. The purpose of this paper is to describe the context the … globalization evolved in Romania but also to synthesize a record of economical, social and cultural effects of globalization. The …
Persistent link: https://www.econbiz.de/10010842686
globalization and cultural identity. In this work identity is understood as a cultural practice therefore it cannot be analyzed … projects are struggling to set up a new society. Globalization versus cultural identity it’s not a zero-sum game even though … the two might be perceived as opposite processes this paper argue that it globalization cultural identity can go hand in …
Persistent link: https://www.econbiz.de/10010929235
This paper focuses on internationalization motives of multinational retailers with regard to three Central and Eastern European countries including Poland, Hungary, and the Czech Republic. Based on the prior literature reviewed, a comprehensive set of retail internationalization motives was...
Persistent link: https://www.econbiz.de/10005543947
retailers. However, opposite to manufacturers internationalization is for retailers still a new strategy so that globalization …
Persistent link: https://www.econbiz.de/10005493483
development trends in conjunction with globalization, which include global sourcing, retail branding and establishing of strictly …
Persistent link: https://www.econbiz.de/10010919224
Our article highlights that there is an interrelationship between the competitive strategy of the retailer, the core competencies, the direction of internationalization, and the extent and nature of adjustment. The strategy defines the core competencies and business model that the retailer...
Persistent link: https://www.econbiz.de/10010990954