Pfeiffer, Jella; Scholz, Michael - In: Business & Information Systems Engineering 5 (2013) 6, pp. 397-408
massive consumer input, which causes consumer reluctance. In a simulation study, we demonstrate the high accuracy, but also … measuring consumer preferences. This approach achieves high recommendation accuracy and does not suffer from the start … hierarchical Bayes estimation. In order to reduce the conflict between consumer effort and recommendation accuracy, we develop a …