The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …

or research report is no longer anattempt to mirror reality, but rather it is anevocative story that asks the reader to …

. Although many firms encourage their salespeople to favor in-house products when serving customers, investigators have failed to … to explore this research void. First, we analyze the effect of salespeople’s intentions to promote house brands (IHB) on … hypothesize that salespeople’s IHB will have a negative impact on customers’ perceptions of salesperson customer orientation and …

Research into ethics in personal selling and sales management has increased substantially over the preceding decade by …

our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To … analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The …

relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of … marketing is a challenge that is critical for businesses. The concept of transformational leadership can be considered as the … most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing …

Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen …