substantial expansion of wine supply has induced a strong product proliferation on the market. It is not only the taste of wines … Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei Wein, wenn eine … on the wine bottle, such as origin, grape variety or brands. Additionally, there is a strong trend towards using the …

Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions … and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current … situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the …

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part … creating segments. Up till now, the way in which companies operate a market segmentation process in reality, has only been … implementing market segmentation concepts. On the one hand, it becomes apparent that segmentation activities may differ …

Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is … increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed …, especially for the preference of the DO and wine aging attributes. The only difference detected is the price variable, where a …

in the market. The study uses the laddering technique to interview wine consumers in Navarra. …Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between … the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical …