Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …Elektronischer Handel und flexible Produktionstechnologien ermöglichen eine kostengünstige Personalisierung ehemals …

communication across a large population. The observed preference for personalization over the past two centuries and the importance …

celebritization are driven by three separate but interacting moulding forces: mediatization, personalization and commodification. …

the highly integrated media. This is demonstrated by studying politicians' personalization, not as a product of media … the mediatization and personalization process. …

Is presented the structure of a formal framework for personalization features for mobile business services, which can … compute the revenue as linked to personalization levels and features. A case study has been performed in the area of …

personalization, such as adding personal identification or transaction information to browsing data, increase feelings of …