Wolf, Christopher A.; Tonsor, Glynn T.; Olynk, Nicole J. - In: Journal of Agricultural and Resource Economics 36 (2011) 2
A choice experiment was used to examine the value of various fluid milk attributes. Respondents were surveyed regarding … half or whole gallon milk purchases. A split-sample design was used to examine consumer inferences regarding food safety … generally willing to pay substantial premiums for milk produced without the use of rbST, on local family farms, with assured …