Fluid milk consumption has been on a decline in the United States for several years. The check off program funded by producers and processors of fluid milk provides generic advertising targeted at fluid milk consumption. Exploring how generic advertising affects fluid milk type consumption...

Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen’s 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and...

Bottled water has become the second largest in the nonalcoholic beverage market just behind the market for soft drinks. Knowledge of price sensitivity, substitutes or complements, and demographic profiling and tax issues with respect to consumption of sparkling and non-sparkling bottled water is...

The consumption of milk in China has been increasing over past two decades. Currently, China does not produce enough milk to meet this increase in demand. Consequently a large volume of milk is imported. In this study, import demand for milk in China is explored using demand systems approach...

There are many different types of nonalcoholic beverages available in the United States today as compared to a decade ago and the functionality and health dimensions of beverages have changed over the years. Recently, calcium and vitamin fortified dairy alternative beverages, such as almond milk...

Taxes on sugar-sweetened beverages have been widely proposed to combat the U.S. obesity crisis. Most previous work has found the effects of a SSB tax to be small to moderate. We address three limitations. First, we incorporate the supply side via a stochastic equilibrium displacement model....

The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...