We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …, and demographics on demand for nonalcoholic beverages for 1999 through 2010. We find that changes in demographic …

We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …, and demographics on demand for nonalcoholic beverages for 1999 through 2010. We find that changes in demographic …

advertising is profitable when demand interrelationships are taken into account must await additional research. … at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices …, income, and advertising. Advertising effects are statistically significant, but modest. The question ofwhether milk …

Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank …

Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank …

demand and imperfect targeting. We present two simple models of duopoly where firms choose prices and advertising. In times …This paper lays out an econometric strategy for estimating the effect of advertising on prices, by exploiting seasonal … of high demand for the product, a larger fraction of consumers who obtain an advertisements are interested in the product …