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Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis

Prasad, Ch. J. S.; Aryasri, A. R. - In: Vision 12 (2008) 4, pp. 33-43

, Trust, Commitment, Communication on Relationship Strength which further explore the affect on attitudinal outcomes like … indicated that customer satisfaction has emerged as a significant factor followed by commitment and trust for managing …

Persistent link: https://www.econbiz.de/10011137535

Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment

Kakeeto, Dr. Terry Najja Kakeeto-Aelen; Van Dalen, … - Maastricht School of Management (MSM) - 2014

role of customer satisfaction, trust and commitment in the formation and enhancement of long-term customer relationships …-agency sector. Our findings indicate that customer satisfaction, trust and commitment all play a significant role in the building …

Persistent link: https://www.econbiz.de/10010757470

Antecedents and postcedents of satisfaction in business relationships in Canada

Hutchinson, David; Singh, Jang; Svensson, Göran; … - In: International Journal of Logistics Economics and … 3 (2011) 4, pp. 189-209

This paper reports the findings of an investigation of whether trust and commitment influence satisfaction, and whether …

Persistent link: https://www.econbiz.de/10011130074

Investigating the Effect of Relationship Marketing on Competitive Advantage: Isfahan’s REFAH Chain Stores

Gharehbashloni, Razieh; Seify, Mohsen - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 310-319

advantage, with these 4 dimensions-trust-commitment-conflict management-communications-, We can reject the effect of trust, And … effect of three of them-commitment- conflict management-communications–was proved. And it was presented that conflict …

Persistent link: https://www.econbiz.de/10010850280

Relationship marketing management: Its importance in private label extension

Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of Business Research 67 (2014) 5, pp. 667-672

that customer experience, satisfaction, trust, and commitment to private labels play an important role in customer loyalty … durable goods. Generating trust and commitment, which ultimately result in loyalty, is therefore a strategic goal and a source …

Persistent link: https://www.econbiz.de/10011050053

Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing?

Abeysekera, Nalin; Wickramasinghe, Ananda - In: International Journal of Trade and Global Markets 5 (2012) 1, pp. 31-42

trust and commitment used by both theories has been discussed extensively. Ultimately this study will try to link …

Persistent link: https://www.econbiz.de/10010670364

Service quality and customer satisfaction of a UAE-based airline: An empirical investigation

Hussain, Rahim; Al Nasser, Amjad; Hussain, Yomna K. - In: Journal of Air Transport Management 42 (2015) C, pp. 167-175

This paper investigates the linkages among service quality, service provider image, customer expectations, perceived value, customer satisfaction and brand loyalty in a Dubai-based airline. Initially, the determinants of service quality were identified utilizing the SERVQUAL framework with some...

Persistent link: https://www.econbiz.de/10011190573

ФАКТОРЫ, ВЛИЯЮЩИЕ НА МАРКЕТИНГ ОТНОШЕНИЙ И КОРПОРАТИВНЫЙ ИМИДЖ ТУРИСТИЧЕСКИХ ПРЕДПРИЯТИЙ

АНАТОЛЬЕВИЧ, ПЕТРИЧЕНКО ПАВЕЛ - In: Проблемы экономики (2014) 3, pp. 255-261

Целью статьи являются исследование влияния маркетинга отношений на корпоративный имидж и качество обслуживания в туристических предприятиях и изучение...

Persistent link: https://www.econbiz.de/10011270350

Satisfaction and pricing for accounting services to very small enterprises

Catenazzo, Giuseppe; Fragnière, Emmanuel; … - In: International Journal of Economics and Accounting 5 (2014) 2, pp. 145-164

accountants. Trust, information and advice provided by accountants are positively related with their clients' satisfaction …

Persistent link: https://www.econbiz.de/10010797720

Customer e-loyalty to internet banking: an empirical analysis

Terzidis, Konstantinos; Papadopoulou, Eva; Kosmidis, Kosmas - In: Global Business and Economics Review 15 (2013) 2/3, pp. 148-162

investigation of the impact of quality of online banking services on customer's trust, overall satisfaction and finally e … banking. The results of the logistic regression indicate that the independent variables of trust, quality of alternative e …

Persistent link: https://www.econbiz.de/10010669008