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This paper explores coordination of a corporate social responsible (CSR) manufacturer–retailer chain by considering two cases, CSR retailer and CSR manufacturer. In manufacturer-Stackelberg game setting revenue sharing (RS) contract is used to coordinate the channel. It is found that CSR...
Persistent link: https://www.econbiz.de/10010785150
Coordination is imperative for improving supply chain performance. In this paper, we focus on coordination of a two-echelon supply chain consisting of a manufacturer and a price-setting retailer, which operates for a single product. Customer demand is influenced by retailer's instantaneous...
Persistent link: https://www.econbiz.de/10011010806