Although advertising theorists have suggested that for maximum effectiveness the type of message appeal needs to match the type of service offered (i.e., a rational advertisement message appeal is more effective for a utilitarian service; an emotional advertisement message approach is suitable for...

Despite its explosive growth in North America, relatively little research has been conducted on the gambling implications of fantasy sports. The current study examines whether financial information (i.e. entry fee and payout) in an advertisement promoting a fantasy football service influences...

This research identifies a typical form of the exporting adoption process regarding two dimensions—the initiating force and the rationality of the export adoption process. It was hypothesized, first, for this study that, in the export innovation adoption situation, the adoption process would...

The purpose of this study was to examine the contents of the literature published in the Journal of Sports Economics (JSE), the first academic journal exclusively focused on the economics of sport. Content analysis methodology was used to examine every journal issue (N = 10) published from the...

The business realities of operating an interscholastic athletic program suggest that there is a rise in the behavioral similarities among traditional business managers and sport managers. This study explored how interscholastic athletic directors allocated their time when engaged in managerial...