Memory for information in an ad can be detrimentally affected by exposure to another ad if the pictures in the two ads are similar. This has been termed contextual interference and has been shown to affect unfamiliar brands featured in an ad. Two studies were conducted to replicate the...

This research examines the effect of brand cues on retrieval of target brands by individuals in collaborative (vs. noncollaborative) settings. We examine two theories, salience of the brand cue and retrieval-strategy disruption, as potential explanations. Two experiments show that brand cues...

Previous research has shown that spacing of information (over time) leads to better learning of product information. We develop a theoretical framework to describe how massed or spaced learning schedules interact with different learning styles to influence product usage proficiency. The core...

This research investigates the effectiveness of health message framing (gain/loss) depending on the nature of advocacy (prevention/detection) and respondents’ implicit theories (entity/incremental). Three experiments demonstrate that for detection advocacies, incremental theorists are more...

Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically,...

A number of studies have demonstrated that a maximizer’s tendency to settle for only the best choice option leads them to discard the past and feel dissatisfied in the present. The current study, however, investigates whether maximizers’ quests for perfection blinds them toward the future. A...

Following spatial choice theory and MAP methodology, we employ the data drawn from recent nationwide public opinion surveys to probe the latent political choice space in American political competition. Our analyses demonstrate that, in addition to the traditional left–right ideology...

The relatively low level of concern about climate change among Americans has important implications for climate policy. While many studies have examined individual characteristics associated with climate change attitudes, fewer studies have considered the effects of environmental conditions on...

The sliced mean variance–covariance inverse regression (SMVCIR) algorithm takes grouped multivariate data as input and transforms it to a new coordinate system where the group mean, variance, and covariance differences are more apparent. Other popular algorithms used for performing graphical...

This study reviews and synthesizes the literature on foreign direct investment in the Philippines in terms of the size, composition, determinants and the benefits and costs of direct investment in the Philippines. The study shows that while the benefits from foreign investments are not...