The financial services turmoil and consumers change have created market fragmentation and are putting high emphasis on price. Consequently, the ability to provide products and services on a cost-effective basis may not always increase margins but also exacerbate a price competition. As a result...

The paper examines the features of private banking business in Europe and focuses on the key roles of client segmentation, retention and acquisition. There has been substantial growth in private banking business over the last decade or so as commercial banks have targeted both the...

The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers, employees, suppliers, in order to increase the profitability of bank. Recent surveys outlined a scenario which, while confirming the increasing customer confidence towards bank,...

Italian banks should redefine their strategies strengthening the role of business models in order to be more innovative and competitive in the actual scenario