Despite the danger of franchisee non-compliance as a severe impediment to overall franchise operation and performance, there is currently minimal understanding of the key factors that lead to these behaviors. Using a foundation of relational exchange theory, we construct and test a model that...

<title>ABSTRACT</title> Marketing educators' customers are becoming increasingly dissatisfied with the traditional MBA product. Deficiencies in such areas as course content, skill development (personal communications, computer and statistical abilities, problem-solving skills) coupled with the lack of exposure...

Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor...