Maseland, Robbert; Hoorn, André van - In: Journal of International Business Studies 41 (2010) 8, pp. 1325-1329
In a recent paper in this journal, Maseland and van Hoorn argued that values surveys tend to conflate values and marginal preferences. This assertion has been challenged by Brewer and Venaik, who claim that the wording of most survey items does not suggest that these elicit marginal preferences....