This paper presents the results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and shame. The motivation of the study was to provide formative research for a social marketing campaign...

An interdisciplinary approach is necessary for flood risk assessment. Questions are often raised about which factors should be considered important in assessing the flood risk in an area and how to quantify these factors. This article defines and quantitatively evaluates the flood risk factors...

<title>ABSTRACT</title> Increasingly, pressure is being brought to bear on Australian academics as service providers in the higher education ‘industry.’ Students are attracted to universities by marketing and promotion activities which inculcate the perception that the student is a customer. Furthermore,...

Universities globally are increasingly seeking to improve the international mobility of their students. There are several latent benefits that accrue to a university whose students and staff actively participate in international exchange programs. Essentially this can lead to an increase in the...