In this paper, we present the design and the results of an experiment in which subjects participate in a bidding game identical to the one seen on the television game show "The Price is Right". Four players make sequential guesses about the price of an item, and the player whose guess is closest...

This paper uses experimental econoic methods to present evidence that the absence of a negative effect on demand in reaction to products containing GMO's is in large measure due to the fact that customers do not notice the labelling.

In this paper we study the differences in European public opinion and consumer behavior with regard to the use of genetically modified organisms in the food supply. We report the results of an economic experiment in which we elicited willingness-to-pay information for products that contained...