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Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through the others' clutter. Multiple equilibria can arise: more messages in aggregate induce more "shouting to be heard", dissipating profit. Equilibria can involve a small range of...
Persistent link: https://www.econbiz.de/10010899933
We describe firm pricing when consumers search passively and follow simple reservation price rules. In stark contrast to other models in the literature, this approach yields equilib- rium price dispersion in pure strategies even when firms have the same marginal costs. In equilibrium, lower...
Persistent link: https://www.econbiz.de/10005801990
We analyze an oligopoly model with horizontal di¤erentiation and quality di¤erences. High quality goods are over-priced and under-produced. When the market is fairly covered, low quality products may be pro…table when their social contribution is negative, leading to too many products in...
Persistent link: https://www.econbiz.de/10005801992
Advertising messages compete for scarce attention. ?Junk? mail, ?spam? e-mail, and telemarketing calls need both parties to exert effort to generate transactions. Message recipients supply attention depending on average message beneÞt. Senders are motivated by proÞts. Costlier message...
Persistent link: https://www.econbiz.de/10005802017
We revisit the fundamental issue of market provision of variety associated with Chamberlin, Spence, and Dixit and Stiglitz when firms sell several products. Both products and firms are envisaged as di?erentiated. We propose a nested demand model where consumers decide upon a firm then which...
Persistent link: https://www.econbiz.de/10005750328
Unsolicited advertising messages vie for scarce attention. Junk mail, spam e-mail, and telemarketing calls need both parties to exert effort to generate transactions. Message receivers supply attention according to average message benefit, while the marginal sender determines congestion....
Persistent link: https://www.econbiz.de/10008537187
Advertising messages compete for scarce attention. “Junk” mail, “spam” e-mail, and telemarketing calls need both parties to exert effort to generate transactions. Message recipients supply attention depending on average message benefit, while senders are motivated by profits. Costlier...
Persistent link: https://www.econbiz.de/10005695681
We describe firm pricing when consumers follow simple reservation price rules. In stark contrast to other models in the literature, this approach yields price dispersion in pure strategies even when firms have the same marginal costs. At the equilibrium, lower price firms earn higher profits....
Persistent link: https://www.econbiz.de/10005186059
We integrate parking in a simple manner into the basic monocentric model. In equilibrium, the city divides into three zones. Closest to the CBD are parking lots, with residential housing further out. Residents contiguous to the parking lots walk to work. Those in the last band drive to a parking...
Persistent link: https://www.econbiz.de/10005186101
Advertising messages vie for scarce attention. “Junk” mail, “spam” e-mail, and telemarketing calls need both parties to exert effort to generate transactions. Message recipients supply attention depending on average message benefit, while senders are motivated by profits. Costlier...
Persistent link: https://www.econbiz.de/10008793888