Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

<title>Abstract</title> Building upon various models from the literature which assess the maturity level achieved by an organization at one moment in time, the paper introduces a model which helps organizations, interested in remaining competitive and achieving sustainability, to monitor and evaluate their...

This paper is centered upon the application of gamification in an affiliate network present on the Romanian market. The first part covers the definition of gamification and basic theoretical aspects related, such as gamification elements and the pyramid, the D6 Design Framework, as well as...

The increasing processing of the consumers‘ personal data in order to be lateremployed in a direct, personalized and interactive marketing approaches has intensified thediscussion on how to address the consumer‘s private space without affecting his or her privacy. Thepaper proposes a new...

In the past few years, online social networks have rapidly acquired a notable importance both for companies and for consumers all over the world. The purpose of this paper is to shed light upon the Romanian consumers’ view regarding online social networks by bringing a new perspective upon the...