<title>ABSTRACT</title> This paper reports how Chinese marketing educators perceive the relative quality of Chinese marketing programs. The rankings and evaluative criteria adopted indicate that Chinese marketing educators consider more on the inputs to the program, for instance faculty quality and strength,...

<title>Abstract</title> This study attempts to extend the four-factor MACH IV scale for cruel, exploitative, deceitful behaviours (Machiavellianism), designed in a North American and university student context, to the competitive business environment in the Asia-Pacific region: Hong Kong, Singapore, and...

This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People’’s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct...

Entrepreneurship researchers point to the lack of any substantial assessment of the state of research into entrepreneurship in regions other than North America. Thus, to advance entrepreneurship research and build an indigenous model, this paper attempts to explain Yuan or external locus of...

This paper uses an institutional perspective to examine the interplay among government intervention, manufacturing systems and business approaches and its impacts upon the marketing activities of small and medium-sized enterprises (SMEs) in China, Hong Kong and Taiwan. An integrative approach,...