Due to the turbulent and chaotic economic climate over the entire advertising industry, the TV stations, and particularly those in Romania, face a critical challenge in terms of dealing with an unprecedented crisis within this market. Since the last quarter of 2008, the Romanian advertising...

The real convergence, apparently wears the normative shape, yet is much more complex in measurement and conceptualization comparing with the nominal convergence, even if the last one has more precise definition criteria. The study recommends a complete and consistent basis of real convergence...