The subject of this paper is the methodology for value creation in companies going through the restructuring process. The approach is based on key value drivers. The definition of value, measuring value and value creation models are presented. The objective is to make the management understand...

Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present...

The economical concept of SMEs represents the axis of functional market economies. The problem of their delimitation within the European area is being solved unitarily and transparently today. Besides the communitarian and national significance of SMEs, the investigation of their employees'...