Showing 1 - 9 of 9
The aim of this paper is to further the study of the factors that infl uence the international competitive position of international new ventures and, consequently, their international performance. Specifically, we analyze the role of entrepreneurial and market orientations in the international...
Persistent link: https://www.econbiz.de/10011007074
The purpose of this article is to present the results of a pilot study in which the new instrument was developed and tested to measure the formation of entrepreneurial intentions in multi-country context. The developed instrument was largely based on the Theory of Planned Behavior (Ajzen (1991)....
Persistent link: https://www.econbiz.de/10011140841
Drawing on research into social networks, the authors propose that the dimensions of competency embeddedness can be considered as an antecedent of both the distributors’ competitive performance and its effects on the relationship between distributors and manufacturers. In addition,...
Persistent link: https://www.econbiz.de/10005808498
El principal objetivo de este trabajo es analizar los factores que desde la óptica del marketing y del entrepreneurship pueden favorecer el crecimiento internacional de las nuevas empresas internacionales. Concretamente, se plantea analizar cómo afecta la velocidad de internacionalización y...
Persistent link: https://www.econbiz.de/10005049548
Persistent link: https://www.econbiz.de/10005705557
The relationship between entrepreneurial proactiveness and business performance has often been implicitly assumed to be positive. The thrust in this argument is the firm's ability to anticipate needs in the marketplace and also to anticipate the action of its competitors. However, very little...
Persistent link: https://www.econbiz.de/10010778212
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment...
Persistent link: https://www.econbiz.de/10011065276
The study focuses on the analysis of market orientation and its effects on two of the most significant sectors in the Valencian Community: the ceramics sector and the tourism sector. Particularly, there arises the need for companies in these sectors to adopt market orientation as a management...
Persistent link: https://www.econbiz.de/10005212517
The main aim of this study is to analyze the factors that can favor the international performance of new companies. Specifically, the paper studies the influence of market orientation on the generation of marketing capabilities, as well as the role of these capabilities in the international...
Persistent link: https://www.econbiz.de/10005212538