Tojib, Dewi; Tsarenko, Yelena - In: Journal of Business Research 65 (2012) 7, pp. 922-928
This study proposes a post-adoption model of advanced mobile services (AMS) emphasizing relationships between actual use and its antecedents: service ubiquity and experiential value. The study examines intrinsic and extrinsic motivational beliefs as mediators between service ubiquity and...