Internet-usage has visibly become the part of our everyday life – especially because of the widespread usage of social network sites and relatively high penetration of computers/laptops and smart phones. From a marketing-communication point of view its great advantage is the chance to inform...

Authors attempt to confront the still mainstream approach that the economic recipe for solving ecological issues is their internalization, their inclusion into the economic domain. The argumentation takes the ecological issues as similar in nature to the societal ones, and insists on archaism of...

‘Si vis pacem, para bellum’, or ‘if you want peace, prepare for war’, as the Roman adage says. By an up-to-date version, if you want enterprise security, prepare for risk management. This paper deals with one of the means of attaining a state of enterprise security primarily on the basis...

Experts dealing with environmentally friendly consumer behavior can often meet the problem of the existing gap between positive environmental attitude and green behavior. Despite of the very intensive communication campaigns in connection with environmental problems there are still only a few...

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high...

The article tries to find explanation for the question that although green products and services are more easily available than in the past and people are more and more informed on the environmental problems; however there are still consumers who do not show green behavior. The reason behind...

The aim of the paper is to present the analysis and the assessment of the decisions taken in the area of parameterization of value flow in the field of the costs of support activities of the chemical company. In the first part of the paper the process of decision-making concerning the basic...

EU-level decision-making has been already analysed from a number of point of views. Nevertheless, social network analysis in the context of the EU’s legislative procedures as well as in the European Parliament is still limited. The objective of this paper is to analyse the relationships of the...

The fundamental focus of this paper is on theoretical and empirical analysis of selected aspects of functioning of rail traffic in European countries. The principal benefits and drawbacks of rail transport were emphasized. Analysis of rail transport concerned two stages. The first stage was used...