In this paper we tried to deliver a profile analysis of the employees from the commercial banks. The banking sector is especially important because it has to finance the entire economy, and therefore it needs competent and well-motivated people. As methodology we realized a survey on a...

In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto market as the base of our study, since the...

In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a product. However the product is needed to render...

International statistics regarding the main index registered on the insurance market and in the structure reveals the activity level of insurance on the profile markets and their absorption capacity. Taking into account these results and international comparisons, in Romania, in 2006, which...

The complexity of economic life and the necessity to prepare the students for a very competitive environment has determined the members of the teaching body to find new teaching methods. An increasing importance was awarded to the study case method, successfully promoted by Harvard Business...

Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment...

In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of...

As Romania became member of the EU, its financial markets are operating more and more like those of a developed capitalist country and the firms have to take into consideration all the advantages and to face all the challenges regarding the new financing sources such as: the public capital...

In this paper I discussed the factors that influence the cultural adaptation of products. Globalization determines the companies to operate abroad; therefore the firms sell their products to markets where the consumer patterns might differ from their national market. It is of high importance to be...

In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents....