Current study focuses on examining consumers? beliefs and behavioral intentions towards QR Codes in marketing across different cultures such as India & USA. Study also examines select variables that moderate the relationship between beliefs and behavioral intentions. For this a scenario based...

This study examined mobile users’ intentions to receive SMS advertising in India using Technology Acceptance Model (TAM) as research framework. 242 respondents completed a structured questionnaire; measuring their responses for the TAM’s five constructs viz. perceived utility, perceived ease...

Quantum advances in science and technology (telecommunication, information technology, biotechnology) have radically altered the methods of doing things and have opened limitless possibilities. Among the economic-business models, free-market capitalism has decimated all other models. Capitalism...

This book is a compilation of two recently completed works on the convergence of information and communication technology (ICT) (Singh and Raja 2008, 2009). Since then, convergence, the eroding of boundaries among previously separate ICT services, networks, and business practices, has...

Flood risk management serves to reduce the negative consequences of flood disaster to a certain extent. In agriculture-dominated countries, the extent of damage incurred in crop land by heavy and frequent floods is quite high. The present study aims to develop an optimal rice planning procedure...

This paper combines the climatological and societal perspectives for assessing future climatic extremes over Kangasabati River basin in India using an ensemble of four high resolution (25 km) regional climate model (RCM) simulations from 1970 to 2050. The relevant extreme indices and their...

Using an ensemble of four high resolution (~25 km) regional climate models, this study analyses the future (2021–2050) spatial distribution of seasonal temperature and precipitation extremes in the Ganges river basin based on the SRES A1B emissions scenario. The model validation results...

Alternative delivery scheduling approaches were tried to overcome the problem of low efficiency in eastern Indian irrigation projects. The features of the existing delivery schedules in the Left Bank Feeder Canal (LBFC) system of Kangsabati irrigation project, located in the state of West...

This paper responds to the call for culturally-relevant intervention research by introducing a methodology for identifying community norms and resources in order to more effectively implement sustainable interventions strategies. Results of an analysis of community norms, specifically attitudes...