Showing 1 - 10 of 108
Purpose This study explores the success and failure of two similar small software technology firms from a marketing perspective, where there is a paucity of research. Using a dyadic approach, this research compares the degree of customer orientation and innovativeness exhibited in both firms by...
Persistent link: https://www.econbiz.de/10010711128
Purpose The aim of this article is to develop an understanding of marketing and customer relationships in software SMEs using a mixed methods approach.Design/Methodology/Approach The methodology combined qualitative research methods along with quantitative Adaptive Conjoint Analysis (ACA)....
Persistent link: https://www.econbiz.de/10010906177
This paper uses a comparative study to explore entrepreneurial marketing orientation in small software technology firms, in relation to firm growth. Entrepreneurial Marketing (EM) acknowledges the interface between entrepreneurship, marketing and innovation and, pursuance of customer value....
Persistent link: https://www.econbiz.de/10010679936
This paper documents how computer technology modified retail financial markets in Hong Kong in the period from the 1960s to the early 2000s. The forty years after the deployment of Hong KongÕs first computer in 1965, saw a dramatic change in retail banking technology as Hong Kong moved towards...
Persistent link: https://www.econbiz.de/10011120355
Bank securitisation is deemed to have been a major contributing factor to the 2007/08 financial crises via fuelling credit growth accompanied by lower banksÕ credit standards. Yet, prior to the crisis a common view was that securitisation activity makes the financial system more stable as risk...
Persistent link: https://www.econbiz.de/10011120356
Current academic and policy prescriptions based on supply-side human capital theory assumptions are inadequate for understanding and adjusting to labour market unpredictability in regional economies like Wales, in the United Kingdom. This paper presents arguments in support of alternative more...
Persistent link: https://www.econbiz.de/10011120357
We explore the factors that shape the extent and scope of the response of G20 countries to a Financial Stability Board (FSB) recommendation aimed at mitigating the risks from financial innovation. Using a formal content analysis of the FSBÕs Implementation Monitoring Network Surveys, we develop...
Persistent link: https://www.econbiz.de/10011120358
This paper investigates household access to consumer credit in the UK using information on 58,642 households between 2001 and 2009. Employing a treatment effects model and propensity score matching, we find that non-white households are less likely to have financing compared to white households....
Persistent link: https://www.econbiz.de/10011120359
The divergence of ownership and management in modern capitalism gave rise to agency theory as a framework for analysing corporate governance. There is now an emerging body of literature questioning the wisdom of the focus on agency theory in business schools. We argue that the poverty of agency...
Persistent link: https://www.econbiz.de/10010797502
There is a view that the financial sector of the post-war British economy was in need of reform that was postponed to the detriment of growth for 30 years until liberalisation started in full earnest after the election of 1979. There is another side of the story in this comparison. The first...
Persistent link: https://www.econbiz.de/10010797503