main findings are that in a Random Utility Model (RUM) discrete choice model, a subject’s scale should increase and the … variability of scale should decrease with experience if subjects are Bayesians. We then estimate the model using field data … increases scale, thereby makes consumer preferences more predictable from the econometrician’s perspective. We find supportive …

of information provided during a survey on the mean and the variance of individual-specific scale parameters. In this way … we incorporate both scale heterogeneity as well as observed and unobserved preference heterogeneity to investigate … preference data sets while controlling for scale differences. We illustrate our approach using the data from a discrete choice …

of information provided during a survey on the mean and the variance of individual-specific scale parameters. In this way … we incorporate both scale heterogeneity as well as observed and unobserved preference heterogeneity to investigate … preference data sets while controlling for scale differences. We illustrate our approach using the data from a discrete choice …

consistent with a model of incomplete learning, fatigue and either confirmation bias or costly search coupled with unbiased …

consistent with a model of incomplete learning, fatigue and either confirmation bias or costly search coupled with unbiased …