This article proposes an innovative model of marketing practice for public services. This is rooted in the paradigm of relationship marketing and emphasizes the need to build relational capital between and within organizations operating in the public services arena. It is argued that this is...

This paper reports on a recent pilot project by the English government aimed at introducing 'single pot' funding for local voluntary and community groups. It finds that implementation difficulties undermined the success of the scheme. Moreover, whilst local voluntary and community groups were...

This article evaluates the current attempt to develop local ‘compacts’ between local government and the voluntary and community sector, as a way of structuring the evolving relationships between these sectors. It is based on documentary analysis and semi-structured interviews with key...

<title/> This article explores the implications of a proposed model that integrates the multi-dimensional factors influencing strategic positioning in charities that provide public services. It argues that the existing commercial marketing/strategy interpretations of strategic positioning, such as...

Osborne S. P. and McLaughlin K. (2004) The cross-cutting review of the voluntary sector: where next for local government-voluntary sector relationships?, Reg. Studies 38, 573-582. This paper evaluates the impact of the recent 'cross- cutting review of the voluntary sector' by HM Treasury in the...

This article presents an initial assessment of the impact of the HM Treasury's 'Cross Cutting Review' (CCR) of the role of the voluntary and community sector in service provision in the UK. The analysis offered focuses in particular upon the rising agenda towards <italic>voluntary sector modernization</italic>...

Comparative perspectives on modernizing local governance provide a useful context for discussing change and continuity within the New Public Management paradigm. They highlight divergence within nation states as well as across nation states. The modernizing local governance debate challenges...

<title>Abstract</title> Contemporary non-profit strategic management/marketing literature suggests that non-profit organizations, including charities, adopt positioning strategies to differentiate themselves in increasingly competitive operating environments. However, the extant literature lacks adequate...

<title>Abstract</title> This article employs a comparative case study methodology to critically examine the types of marketing activity undertaken by two local government organizations that are involved in providing discretionary and non-discretionary services, respectively. Achievement of income targets and...