Webb, Marion Stanton; Coccari, Ronald L.; Allen, Lida Cherie - In: Journal of Marketing for Higher Education 7 (1997) 4, pp. 73-85
<title>ABSTRACT</title> The study surveyed (questionnaire) 222 doctoral business students from private and public universities in Northeastern United States. The objective was to identity important criteria used to select a university. In addition, this study compared the responses of students from these...