Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10010927533
The role of expert opinion and its ability to reflect true quality are discussed. If the expert is theoretically expected to make objective decisions, the empirical evidence does not enable clear answers to be established. Using data from the 32 Cuban brands commercialized in France in the years...
Persistent link: https://www.econbiz.de/10005629514
How do individuals, goods or services (e.g. researchers) through their own reputation give birth to a group's reputation (e.g. a laboratory) and conversely how do they take advantage of this group's reputation. Do they contribute to (derive benefit from) the group's reputation proportionally to...
Persistent link: https://www.econbiz.de/10005696869
This article analyzes the way some 6,000 European wine consumers, both connoisseurs and non-connoisseurs, use a set of available signals (price, umbrella branding, goodwill, past consumption) to assess the quality of Bordeaux wines where price is the main source of information on quality....
Persistent link: https://www.econbiz.de/10005327833
We analyze the Celebrity 100 annual list of the world's most “powerful celebrities†compiled and published by Forbes Magazine. The lists provide an interesting collection of people, that includes their earnings, and the perception of citizens concerning the attributes that made them...
Persistent link: https://www.econbiz.de/10011278747