Counterfeiting is a widespread practice throughout the world. The conventional wisdom is that it affects branded goods negatively. In this paper, however, we suggest that counterfeiting may actually benefit certain luxury brands. By means of two studies, we show how the market presence of luxury...

In the project business what is truly relevant is not that the project eventually is finalized in time and according to the budget, but that the customer is satisfied with the overall experience of the company. In this paper, we discuss the case of a construction company that gained competitive...

The growing relevance of Enterprise Resource Planning (ERP) has raised much attention in the academic literature, business practice and media. Current literature and thought are primarily focused on two aspects of this phenomenon: the economic and organizational impact of the adoption of ERPs...

Il presente studio cerca di fornire un nuovo contributo preliminare sulla ricerca inerente gli effetti della contraffazione sulle imprese. Per lo svolgimento della ricerca sono state utilizzate 384 studentesse universitarie alle quali è stato chiesto di scegliere una marca di borse...