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Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically,...
Persistent link: https://www.econbiz.de/10005785460
Improving customers' service experiences by identifying ways to develop organizational cultures that better motivate and engage service employees is an important issue for service organizations and a top priority in services research. However, extant services research focuses far more on...
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This paper describes the development and validation of a measure of organizational investments in social capital (OISC). The scale development process is carried out over three stages (item generation, scale purification, scale validation), with two separate data collection phases involving a...
Persistent link: https://www.econbiz.de/10008871545
Two interacting issues have recently been shown to theoretically impact communication technology adoption: the willingness of business partners to use various communication technologies and a firm’s operational capacity to accommodate the product/service demands of these potential...
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Enterprise resource planning (ERP) implementations have the potential of significantly complementing the use of business-to-business e-commerce technologies. We consider the sources of this complement by drawing on transaction cost economics, and the theory of swift even flow. Analysis of 115...
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