The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...

The re-branding of places whose existing brand image has become for various reasons inappropriate or ineffective poses particular challenges to the marketing of major multifunctional cities. The position of Amsterdam as the national cultural capital and major international cultural centre has...

"Europe's towns and cities remain its primary source of wealth creation and the centre of its social and cultural development. However there are rising problems relating to rapid economic adjustments. It is clear that new efforts are necessary to strenghten or restore the role of Europe's cities...

The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...

Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the...

This paper analyses and compares the dynamics of clusters in nine urban regions in Europe. The cluster perspective in the studying of growth processes in cities has added value because, increasingly, economic activities cross the boundaries of traditional economic sectors, as networks are...

<title>Abstract</title> The assumption in the governance literature is that stakeholder involvement enhances the chances of success of governance processes. Place branding has a strong governance character in that it involves many different actors and the government is one of the parties in the branding...