Silvia, Muhcina; Moraru Andreea – Daniela; Mihail, … - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 885-888
image and identity in the academic field and to mention some of the most important means to create and deliver the image to …In the marketing approach, the organization’s image has a complicate substance. From many managers’ point of view, the … image is an important capital for their organizations, and a basic patrimonial element. From the marketers’ point of view …