The Agribusiness is in flux: a shrinking number of up- and downstream corporations questions traditional equilibrium concepts. How will the population of firms develop and which consequences will arise for competition? In 1931, Gibrat stated the firm size and a firm’s growth rate to be...

The large integrated European Market must be completed by the end of the year 1992. Confronted with the removal of nontariff barriers and the alteration of business environment European agribusiness companies have to reconsider their strategic position in order to gain or sustain competitive...

Stiftung Warentest is one of the most important consumer protection organisations in Germany, empowering consumers to protect themselves. For their Test Magazine’s December 2013 issue, they, inter alia, tested hazelnut chocolate. Ritter Sport’s hazelnut chocolate was given a failing grade....

Today there is a clear consensus that customer orientation is a competitive necessity in order to survive in a market. In this article, the authors will analyze questions addressing brand management, especially the activities of retailers who are developing their own brands. As evidenced by the...