Showing 1 - 6 of 6
Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...
Persistent link: https://www.econbiz.de/10005716549
The need to economically identify rare subjects within large, poorly mapped search spaces is a frequently encountered problem for social scientists and managers. It is notoriously difficult, for example, to identify "the best new CEO for our company," or the "best three lead users to participate...
Persistent link: https://www.econbiz.de/10008565537
In den letzten Jahren ist in Forschung und Praxis ein zunehmendes Interesse an unternehmerisch orientierten MitarbeiterInnen, sogenannten IntrapreneurInnen, zu beobachten. Der vorliegende Artikel beschreibt ein Modell fuer Intrapreneurship in der beruflichen Erstausbildung (Lehre), das empirisch...
Persistent link: https://www.econbiz.de/10005827037
Familiness is one of the central concepts of family business research. Nevertheless there has been little research explicitly dedicated to familiness. The literature analyzed reveals four research strands that all have very different approaches. Based on systems theory, which interprets social...
Persistent link: https://www.econbiz.de/10009211388
Numerous studies with contradictory results have been published on the relationships of personality factors with business start-up intentions and business success. Using a comparison of four conceptually similar studies (Vienna Entrepreneurship Studies) as a basis, this paper analyses the...
Persistent link: https://www.econbiz.de/10010624650
Based on a model consisting of (1) indicators related to the entrepreneurial person, (2) resource/environment indicators, and (3) founding process indicators, this paper examines founding success (who ultimately started up a business?) and new venture success/failure (which businesses survived?)...
Persistent link: https://www.econbiz.de/10010556610