Showing 1 - 10 of 39
Persistent link: https://www.econbiz.de/10011162172
Persistent link: https://www.econbiz.de/10011122207
The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...
Persistent link: https://www.econbiz.de/10010861369
Our purpose in this article is to present the concept of electronic agent used in e-commerce and its impact on consumer satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all the information is available but hard to deal...
Persistent link: https://www.econbiz.de/10010905420
Depuis plusieurs années, les entreprises doivent faire face à une forte complexification de leur environnement en raison d’une intensité concurrentielle exacerbée et d’une masse croissante d’informations à traiter. L’une de leurs réponses se matérialise dans l’utilisation des...
Persistent link: https://www.econbiz.de/10011071912
Capital confiance et performance durable - À qui confier les clés ? résulte d’une confrontation des résultats de deux études : l’une, auprès des dirigeants, porte sur les nouveaux enjeux de la performance pour les entreprises, menée par Sylvie Rolland, directrice de la chaire...
Persistent link: https://www.econbiz.de/10011073331
Scholars agree that value creation is the core purpose of economic exchange and recent dialogue calls for research that extends its conceptualisation, especially with respect to factors that may enhance customer-perceived value. In parallel, an additional call for research recognises the growth...
Persistent link: https://www.econbiz.de/10011073740
Afin d’alimenter la réflexion des étudiants en gestion, il leur est proposé d’effectuer une mesure objective de Quelle est l’attitude actuelle des français vis-à-vis du marketing ?
Persistent link: https://www.econbiz.de/10011073894
Purpose – The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context. Design/methodology/approach – Study 1 derived scale items from the literature by content analysis. Study...
Persistent link: https://www.econbiz.de/10011073910
si les normes ISO 9000 traduisent un consensus international quant auxcaractéristiques essentielles que doit posséder un système qualité pour garantir le fonctionnement efficace de toute organisation, il semblerait qu'après des années de certification, les responsables qualité doivent...
Persistent link: https://www.econbiz.de/10011074370