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Firms often use a pool or series of advertising themes in their campaigns. Thus, for example, a firm may employ some of its advertising to promote price-related themes or messages and other of its advertising to promote product-related themes. This study examines the interdependence that can...
Persistent link: https://www.econbiz.de/10008787687
The free trade agreement with Mexico was expected to help U.S. autoparts suppliers move southward to take advantage of low labor cost, but this has not yet happened. We can find explanations for this rather perplexing phenomenon through analyzing the outcome of a postal survey conducted just...
Persistent link: https://www.econbiz.de/10005684573
Traditionally, the diffusion of telecommunications services has been considerably affected by the presence of critical mass and network externalities, and thus has shown the so-called "late take-off" phenomenon. However, as telecommunications networks evolve from circuit switching to packet...
Persistent link: https://www.econbiz.de/10005336139
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Unbalanced data classification has been a long-standing issue in the field of medical vision science. We introduced the methods of support vector machines (SVM) with active learning (AL) to improve prediction of unbalanced classes in the medical imaging field. A standard SVM algorithm with four...
Persistent link: https://www.econbiz.de/10011104759
MnO2+δ (Manganese oxide) nanoflakes were synthesized for use as electrode material in electrochemical supercapacitors. The nanoflakes were produced via RF-magnetron sputtering with various excess oxygen contents (δ), and the electrochemical supercapacitive properties of the MnO2+δ nanoflakes...
Persistent link: https://www.econbiz.de/10011264376
Closed-End Fund (CEF) discounts have intrigued researchers for decades. Of the many explanations offered, the behavioural framework of Lee <italic>et al</italic>. (1991), which posits noise traders subject to sentiment, is the most discussed. In this article, we contribute some novel evidence to the evaluation...
Persistent link: https://www.econbiz.de/10010976479
Novel composites consisting of cobalt–boron (CoB) catalyst and sodium borohydride (NaBH4) implantation in polymers (polyethylene glycol (PEG) or sodium alginate) were prepared for portable hydrogen production. The CoB catalyst was synthesized by the reduction of cobalt salt in NaBH4 solution...
Persistent link: https://www.econbiz.de/10011055688