There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title...

This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS...

Using data on 87 new product introductions (NPI) and foreign market entries (FME) of telecommunications service providers which were derived from a written survey of 42 key informants in Germany the present empirical study looks at the extent to which choices of market entry timing positions...

Acquisitions and innovation through research & development (R&D) are growth strategies, which are likely to be closely intertwined. The present paper reviews 44 empirical investigations which have looked at R&D behaviors of buyer and target companies as drivers of the likelihood of...

This study explores the degrees to which service firms standardize marketing in¬struments in their foreign subsidiaries. It also analyzes associations between interna¬tional standardization of marketing instruments and company financial performance criteria in an industry study of mobile...

The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...

Although mobile network operators (MNOs) carried out numerous international expansion moves over the past 25 years industry-specific empirical research on shareholder reactions to such moves and on factors explaining differences of the wealth effects of international expansion moves is scarce....

Customer retention (CR), loyalty (CL), and satisfaction (CS) are important (intermediate) goals for telecommunication network operators on their way to superior economic success in the liberalised German market. Therefore, drawing on a sample of 684 residential customers of digital cellular...

Specific internationalization steps of single mobile network operators (MNO) such as the hostile takeover of the German Mannesmann corporation by the British Vodafone group have received substantial public attention. Nevertheless, there is a dearth of scholarly research using quantitative...