Robone, Silvana; Zanardi, Alberto - In: International Journal of Health Care Finance and Economics 6 (2006) 3, pp. 215-236
Sutton (1991, Sunk costs and market structure. Cambridge: MIT Press; 1998, Technology and market structure. Cambridge: MIT Press) theorised that industries evolve into distinct market configurations in terms of concentration, depending upon product homogeneity and whether R&D or advertising are...