Consumer decision-making involves the evaluation of options either in isolation or in relation to other alternatives present at the environment. According to Hsee’s evaluability hypothesis, it is easier to evaluate product attributes when they are juxtaposed (i.e., presented jointly) than when...

Instead of using your judgment to combine judgmental and statistical forecasts, just average them. Also, using your judgment to adjust a statistical forecast is better than modifying your judgmental forecast on the basis of a statistical one. Judgmental adjustment is likely to be more successful...

People overestimate their affective reactions to future events and decisions --- a phenomenon that has been termed ``impact bias.'' Evidence suggests that completing a diary detailing events contemporaneous with the focal one de-biases judgments of affect. It is generally assumed that this is...

According to Siegrist, Earle and Gutscher's (2003) model of risk communication, the effect of advice about risk on an agent's behavior depends on the agent's trust in the competence of the advisor and on their trust in the motives of the advisor. Trust in competence depends on how good the...