Survey data are frequently distorted by answering tendencies, such as acquiescence, disacquiescence, midpoint and extreme response style. Cross-cultural research projects may be particularly vulnerable to misinterpretations. This paper provides empirical insights into the manner and degree to...

Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on...

Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on the motives of potential buzz agents and their effects...

Absurd advertisements are frequently used to attract consumers’ attention. This article suggests that such ads may be a double-edged sword. Absurdity evokes both positive ef-fects (resolving schema incongruence) and negative effects (cognitive overload), resulting in a curvilinear overall...

Multinational companies that decide to relocate subsidiaries often appear socially irresponsible. Consumer boycotts are a common response to this type of action, especially in the subsidiary's homeland; however, the factors that motivate individual boycott decisions remain largely unexplored....

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