One of the best known features of the Italian entrepreneurial system is undoubtedly the industrial district, a network of small and medium size enterprises; the object of this survey is to study the integration between the strategic network, identified by the relationship between the companies...

In the actual scenario characterised by new and ever-changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to...