The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes...

The atmospheric motion vectors (AMVs) retrieved from geostationary satellites are recognized as one of the important inputs for numerical weather prediction models to improve the tropical cyclone (TC) forecast. In this study, the weather research and forecasting (WRF) model, WRF...

A new model for investigating consumers’ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about the hierarchical structure and the effects of the factors that precede consumers’ acceptance of mobile...

Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it. The...

Managers involve their companies in different types of business relationships for various reasons. These include but are not limited to efficiency gains, innovation, and influencing other organizations. In the age of digitization, managers have witnessed new ways to manage business relationships...

Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66...