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The Growth and Social Protection Strategy (GSPS) provides the framework for Dominica’s economic and social policies over the next five years and sets out the macroeconomic framework; the growth strategy, including the enabling environment for private enterprise and sectoral strategies;...
Persistent link: https://www.econbiz.de/10011244873
Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation. This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the...
Persistent link: https://www.econbiz.de/10010692934
Destination loyalty is identified as a universal concept with links to destination image. These links are derived from shared fundamental attributes that generate positive or negative effects on the attractiveness of a travel destination. This research study approaches the concept of destination...
Persistent link: https://www.econbiz.de/10011210360
Relationship marketing is a strategy to obtain a competitive advantage in tourism destinations. The term is defined as marketing activities for creating and maintaining customer loyalty. Despite the fact that creating customer loyalty is the main objective of relationship marketing, there is...
Persistent link: https://www.econbiz.de/10011205646
Dobrogea, known since antiquity as Dacia Pontica, after the name of the sea that was bordering it – Pontus Euxinus, is a region situated in Southeastern Romania and covers four counties of which two – Constanţa and Tulcea – belong to the Romanian territory. The celebrity of Dobrogea...
Persistent link: https://www.econbiz.de/10009191027
Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157). They also can be...
Persistent link: https://www.econbiz.de/10009317900
Since Romania holds a rich tourism heritage and a great tourism potential, the tourism division into zones was drawn up as “a possibility toward a superior and complex development of the tourism resources, in a unified vision…” (Erdeli, Gheorghilaş, 2006, p. 264), this representing a...
Persistent link: https://www.econbiz.de/10009350609
Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...
Persistent link: https://www.econbiz.de/10008680970
The study of network representations of physical, biological, and social phenomena has developed rapidly in recent years. This paper presents a review of important results and methods of the science of networks with an application to the field of socio-economic systems. The basic definitions and...
Persistent link: https://www.econbiz.de/10008539871
Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism...
Persistent link: https://www.econbiz.de/10010630565